Your Ultimate Guide to Leveraging LinkedIn - Episode 170
Welcome back! Today's Strategic Shift episode of The Consistency Corner Podcast is all about Leveraging LinkedIn! If you've ever wondered how to effectively harness the power of LinkedIn for your business, this episode is for you! Not only am I taking you through my personal journey with the platform, but I'm giving you all of my best tips so you can crafting compelling content that resonates with YOUR audience. It's time to build and maintain a stellar presence for your brand with LinkedIn - let's get started!
Click play to listen to this episode in full:
It is absolutely okay to repurpose content from other platforms, onto LinkedIn. But as you're digging in and you're starting out, just remember, you're experimenting. You're experimenting to see what works for you. And you need to give those experimentations time.
In this episode, we discuss:
- The key ways you can optimize your LinkedIn profile in order to get more eyes on your content.
- The importance of developing a content strategy for LinkedIn that includes attracting, nurturing, and converting your audience.
- How you can use hashtags strategically in your posts to increase visibility and reach.
- The different kinds of posts to share if you're looking to build and maintain a consistent LinkedIn company page.
- The importance of experimenting on LinkedIn in order to gather data and determine what resonates with your audience.
- Hubspot Article to Get Started
- Ruthie's LinkedIn Profile
- Kendall's LinkedIn Profile
- Britt's LinkedIn Profile
YOUR NEW INSTAGRAM STRATEGY—SET IT AND FORGET IT!
A 9-Grid is a curated block of—you guessed it—NINE Instagram posts that explain who you are and what you offer. It is highly stylized in your brand aesthetic, stacked with full captions that do the marketing heavy lifting, and pinned at the top of your grid to captivate everyone who is curious about what you do.
Your custom 9-Grid will allow you to maintain your social media presence, market your business effectively, and still connect with people who find you online. Let me develop a strategy for you that allows you to leave all that behind. Apply today!
