Welcome to a special episode of Unfiltered Fridays, where I'm guiding you through the essential steps to plan your 2024 marketing strategy! Starting with a reminder of the importance of December planning to avoid scrambling post-holidays, I'm emphasizing the need for a proactive approach while acknowledging the uncertainties faced by evolving businesses, and recommending a flexible penciled-in plan to accommodate potential changes.

Click play to listen to the episode in full...

We want to plan strategies that we can be consistent with. The compound effect is real, and consistency is the secret sauce. You cannot do something one time and expect it to suddenly and magically work.

Here are the core steps we're diving into:

1. Calendar Planning: Using visual aids or digital tools, marking launches, significant dates, holidays, and market trends.
2. Campaign Creation: The essence of campaigns, linking messages across various marketing platforms, ensuring repetition for effective communication.
3. Content Structuring: Explaining content pillars, themes, and topics, I'm guiding you in structuring content across different marketing containers (social media, long-form content, email marketing) while highlighting the importance of consistency and gradual growth.
4. Attract, Nurture, Convert Strategy: This segment is divided into three key parts, focusing on attracting new audiences, nurturing relationships, and streamlining the conversion process. I emphasize the significance of creating manageable, consistent strategies rather than overwhelming yourself with multiple new tactics.

Check it out in order to learn how to design a comprehensive yet adaptable marketing plan for a successful 2024!