Welcome back to The Consistency Corner Podcast! In this episode, I'm joined by Erin Alexander - the creator of Product Powerhouse. Erin helps product-based business owners show up online with confidence! She's the host of the Product Powerhouse Podcast, and teaches online shop owners how to build, grow, and scale their online business through courses, digital products, and coaching.

Are you ready to show up online with CONFIDENCE? 

Click play to listen to the full episode:

 Here is what we talk about:

• Erin's transition from freelance graphic design to web design.
• Challenges product-based businesses face in comparison to service based businesses.
• The dichotomy between influencers vs. product branding.
• Different needs of a product-based business's website.
• How social media has influenced online behavior and the art of scrolling.
• The significance of digital merchandising.

Whether you're navigating the nuances of digital branding or curious about the impact of social media on online behavior, this episode has something for everyone!

YOUR NEW INSTAGRAM STRATEGY—SET IT AND FORGET IT! 

A 9-Grid is a curated block of—you guessed it—NINE Instagram posts that explain who you are and what you offer. It is highly stylized in your brand aesthetic, stacked with full captions that do the marketing heavy lifting, and pinned at the top of your grid to captivate everyone who is curious about what you do.

Your custom 9-Grid will allow you to maintain your social media presence, market your business effectively, and still connect with people who find you online. Let me develop a strategy for you that allows you to leave all that behind. Apply today!